Phase 3. Design + Develop

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Drawing from the information gathered to this point, we’ll determine the look and feel of the site through a process of refining design concepts until we arrive at final designs for both mobile and desktop. Guided by these designs and the Technical Brief, we’ll build and launch a responsive website focused on performance and accessibility.

Elements include

  • Two Design concepts, and refinements to achieve final approved designs for both mobile and desktop
  • Creation of various graphics and illustrations for use throughout the site
  • Templates and design creation for various communication assets, digital and print (requirements TBD, but could included e-newsletter, e-appeals, e-blasts, reports, etc.)
  • Produce reference document for Pembina Institute branded microsites and affiliated program websites (Brand Compliance Design Guidelines)
  • Site developed on Drupal or WordPress
  • Accessibility and performance focus
  • Quality Assurance and User Acceptance Testing (UAT)
  • SEO tagging and metadata
  • Staff training session for anyone updating content to the website
  • Launch

Deliverables

  1. Final website designs Achieved after a few iterations.
  2. Design of other assets Templates for digital and print assets like e-newsletter, etc.
  3. Launch of new website
  4. Brand Compliance Design Guidelines Reference doc for microsites and affiliated program sites.
  5. Staff website training