We will develop a plan of action based on the shared understandings gained from the Discovery & Diagnostics phase. There are numerous technology considerations, UX goals, and information architecture decisions to determine. We will first plan for mobile devices using a progressive enhancement approach. Quick tweaks to the current site will also be identified and executed immediately, ensuring it is effective while the new build is created.
Elements include
- Technology decisions, like which platform to use (Drupal or WordPress), component-driven layout manager, third party software, plugins, APIs, Web Content Accessibility Guidelines, etc.
- Content assistance and organization
- Search engine optimization and keyword approach
- How to achieve the ideal user experience
- Developing the sitemap
- Creating wireframes (mobile & desktop)
- Content strategy approach, tools, and guidelines for future additions and changes
- Identifying and executing immediate updates to the current site
Deliverables
- Technical Brief Determine technology choices including platform, layout manager, third party software, plugins, APIs, Web Content Accessibility Guidelines.
- Content + SEO Strategy
- Sitemaps, Wireframes
- Updates to current site