Phase 2. Strategy

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We will develop a plan of action based on the shared understandings gained from the Discovery & Diagnostics phase. There are numerous technology considerations, UX goals, and information architecture decisions to determine. We will first plan for mobile devices using a progressive enhancement approach. Quick tweaks to the current site will also be identified and executed immediately, ensuring it is effective while the new build is created.

Elements include

  • Technology decisions, like which platform to use (Drupal or WordPress), component-driven layout manager, third party software, plugins, APIs, Web Content Accessibility Guidelines, etc.
  • Content assistance and organization
  • Search engine optimization and keyword approach
  • How to achieve the ideal user experience
  • Developing the sitemap
  • Creating wireframes (mobile & desktop)
  • Content strategy approach, tools, and guidelines for future additions and changes
  • Identifying and executing immediate updates to the current site

Deliverables

  1. Technical Brief Determine technology choices including platform, layout manager, third party software, plugins, APIs, Web Content Accessibility Guidelines.
  2. Content + SEO Strategy
  3. Sitemaps, Wireframes
  4. Updates to current site